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Recent articles
Do You Know the Seven Categories of Institutional Investors? (Part 2)
In Part 1, we discussed the term institutional investor, as it is widely understood, and sought to bring greater clarity by providing an overview of the variety of institutional investors that exist in the institutional investor universe. Let us begin Part 2 with...
Do You Know the Seven Categories of Institutional Investors? (Part 1)
The term, institutional investor, is broadly used in the hedge fund industry, but it is important that marketing professionals understand that institutional investors can be as different, one from another, as any two individuals. Insights into the unique character of...
5 Hedge Fund Marketing Trends to Watch in 2019
No one can predict with certainty which strategy will effectively connect with investors in the shifting sands of marketing. As soon as marketers are convinced they understand their target, a breakthrough technology, a rising trend or even a completely new audience...
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