From the category archives:

Hedge Fund Marketing Strategy

Hedge Fund Technology Behind the Trade

March 7, 2012

You could run a hedge fund from your laptop. The way things are going, you’ll probably be able to run one from your phone soon. But it’ll be a long time before that becomes a good idea. The main thing investors are concerned about is returns. Still, assuming that there are others in your niche [...]

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Hedge Funds Marketing Effectively to Institutions

February 6, 2012

Despite a dismal year for performance and continued attacks on hedge funds in the media, the industry stills seems to be doing a good job at marketing and attracting money from big institutional investors. First, there’s a survey from hedge fund service provider SEI that shows 38% of institutional investors plan to invest more money [...]

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Headwinds Faced by Hedge Fund Marketers

January 16, 2012

Not only did several high-profile hedge fund managers such as John Paulson have a tough year in 2011, it now appears that performance data for the entire industry is being called into question. Research indicates that the aggregate data used by hedge funds to justify their performance edge has been systematically inflated or manipulated, writes [...]

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Hedge Fund Marketing Year in Review

January 2, 2012

It’s no secret that 2011 was a disappointing year for the hedge fund industry in terms of overall performance. Despite that, investor interest in alternative investments remains strong and the industry is not seeing the spike in redemptions that accompanied the 2008 crisis. Among the developments we covered in 2011, we watched as funds adjusted [...]

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Hedge Fund Marketers Have Less to Fear in 2012

December 26, 2011

Although there are storm clouds on the horizon, including the Eurozone crisis, volatile markets, and a hangover from mediocre performance in 2011, hedge funds may have less to fear in 2012 says Donald A. Steinbrugge in a guest article for Opalesque. Steinbrugge is Managing Partner of Agecroft Partners, a global consulting and third party marketing [...]

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Could Bridgewater Be Marketing to Family Wealth?

December 19, 2011

Could Ray Dalio’s Westport-based Bridgewater Associates be going after family wealth with his new All Weather Portfolio III fund? That’s the question raised in a Connecticut Post article recently. It’s a result of Bridgewater listing a bargain buy-in price of $100,000 in a U.S. Securities and Exchange Commission filing this past week. Some industry insiders [...]

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Specialist Funds Prosper Through Economic Storms

December 12, 2011

Fundweb in the UK recently profiled Smith & Williamson, a firm that has so far weathered the beating that many other funds have suffered by focusing on two market niches where investor interest is still keen. Smith & Williamson has roughly £11.5 billion (US$ 17.9 billion) of funds under management at October 31, 2011. The [...]

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Why List with Hedge Fund Databases?

December 7, 2011

An earlier article on this site explained how you can use databases for marketing your hedge fund to investors who might be interested in your investment strategy. But capital introduction is a two-way street, so it’s just as important that you make it easy for investors to find you. There are two kinds of hedge [...]

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Goldman Seeding Hedge Fund Startups

December 5, 2011

Goldman Sachs Group Inc. is turning to the less risky business of providing capital for those who want to start their own hedge funds, reports the Wall Street Journal. Goldman has raised roughly $600 million from pension funds, wealthy families and large institutions to invest in 10 new hedge funds. Each hedge fund startup is [...]

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Choosing a Cap Intro Hedge Fund Database

November 30, 2011

As you go about starting a hedge fund, one of the first decisions you’ll need to make is how you intend to go about the process of capital introduction, and one of the first things you’ll realize is that there’s no such thing as enough resources to dedicate to it. Marketing a hedge fund to [...]

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