From the category archives:

Hedge Fund Marketing Strategy

The Eight Rules of How to Use (and How Not to Use) eMail

April 15, 2014

Email. How did we ever live without it? Quite well for thousands of years, thank you, but few of us in the workplace today can remember a time when it wasn’t our principal means of correspondence. It does seem to have legs. Back in the 1970s and ’80s, government, military and university researchers were able [...]

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Drumming Up Business With a Different Drummer

March 18, 2014

Counting the number of hedge funds in the world is like trying to follow the Major League pitching career of Octavio Dotel. It’s incredibly complicated and subject to sudden change. The former Met-Astro-A-Yank-Royal-Brave-Northsider-Buc-Dodger-Rockie-Jay-Card-Tiger free agent might be running out of teams, though, but the tally of hedge funds just keeps growing. At Hedge Fund Research’s last [...]

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Preparing for Your First Cap Intro

March 4, 2014

What if you throw a hedge fund party and nobody comes? Maybe you’ve found a niche strategy nobody has thought of yet. Maybe you’ve built a financial model that looks like the Goldman Sachs’s income statement. You’ve got commitments from reputable third parties to handle all your back-office affairs. You lack only one thing: experience. Before [...]

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Liquidity – The Small Hedge Fund’s Best Value Proposition

February 18, 2014

A hedge fund manager’s model needs to do two very important things besides its principal purpose of finding ways of growing investments in excess of market conditions. It also has to find a way of rewarding the sharp operator who developed it and marketed it. And it also has to have a mechanism for returning [...]

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Perfect Pitch – How Not to Be Tone-Deaf to Investors

February 4, 2014

If you’re managing a hedge fund, it goes without saying that you’re off-the-scale smart when it comes to the math underlying investment analysis. You probably have a model that can pick winners, winnow out the losers and provide a return on capital that’s the envy of all your peers. What you need to understand is [...]

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Investor Questions You Should Expect When Marketing a Hedge Fund

September 13, 2012

When it comes to starting a hedge fund or stepping an existing fund up to the next level, garnering assets through assorted fund solicitation efforts targeted to investor groups ranging from individuals to institutions is an ongoing fact of life—no money and there’s no hedge fund to manage. This holds true whether you’re the new manager [...]

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Hedge Fund Technology Behind the Trade

March 7, 2012

You could run a hedge fund from your laptop. The way things are going, you’ll probably be able to run one from your phone soon. But it’ll be a long time before that becomes a good idea. The main thing investors are concerned about is returns. Still, assuming that there are others in your niche [...]

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Hedge Funds Marketing Effectively to Institutions

February 6, 2012

Despite a dismal year for performance and continued attacks on hedge funds in the media, the industry stills seems to be doing a good job at marketing and attracting money from big institutional investors. First, there’s a survey from hedge fund service provider SEI that shows 38% of institutional investors plan to invest more money [...]

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Headwinds Faced by Hedge Fund Marketers

January 16, 2012

Not only did several high-profile hedge fund managers such as John Paulson have a tough year in 2011, it now appears that performance data for the entire industry is being called into question. Research indicates that the aggregate data used by hedge funds to justify their performance edge has been systematically inflated or manipulated, writes [...]

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Hedge Fund Marketing Year in Review

January 2, 2012

It’s no secret that 2011 was a disappointing year for the hedge fund industry in terms of overall performance. Despite that, investor interest in alternative investments remains strong and the industry is not seeing the spike in redemptions that accompanied the 2008 crisis. Among the developments we covered in 2011, we watched as funds adjusted [...]

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