The term, institutional investor, is broadly used in the hedge fund industry, but it is important that marketing professionals understand that institutional investors can be as different, one from another, as any two individuals. Insights into the unique character of... read more
No one can predict with certainty which strategy will effectively connect with investors in the shifting sands of marketing. As soon as marketers are convinced they understand their target, a breakthrough technology, a rising trend or even a completely new audience... read more
Most emerging managers have questions about marketing. After all, it isn’t a subject one would expect to be in their wheelhouse. In the following paragraphs, the answers to 5 basic marketing questions, whose answers all emerging managers should know, will be asked and... read more
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