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Recent articles

Can Hedge Funds Meet Their Greatest Marketing Challenge?

Declining assets under management, high profile redemptions, demonizing by  major party candidates, and embarrassing headlines that result from the criminal actions of a few bad apples, culminate in what can only be described as a marketing nightmare for the hedge... read more

Hedge Fund CRM as the Manager’s Secret Weapon

When a hedge fund customer relationship management (CRM) solution is implemented, it becomes the first repository of data and information related to leads, prospecting and marketing. This makes the hedge fund CRM application the ideal driver for improving the... read more

How Hedge Funds Are Leveraging Online Marketing

Since 2013 hedge funds have been legally allowed to advertise. So why don’t we see more marketing efforts from hedge funds? The advertising rules change was a result of the JOBS Act (Jumpstart Our Business Startups Act) and until recently it seemed as if legal... read more
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