From the category archives:

Hedge Fund Marketing Strategy

Hedge Fund Marketing Year in Review

January 2, 2012

It’s no secret that 2011 was a disappointing year for the hedge fund industry in terms of overall performance. Despite that, investor interest in alternative investments remains strong and the industry is not seeing the spike in redemptions that accompanied the 2008 crisis. Among the developments we covered in 2011, we watched as funds adjusted [...]

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Hedge Fund Marketers Have Less to Fear in 2012

December 26, 2011

Although there are storm clouds on the horizon, including the Eurozone crisis, volatile markets, and a hangover from mediocre performance in 2011, hedge funds may have less to fear in 2012 says Donald A. Steinbrugge in a guest article for Opalesque. Steinbrugge is Managing Partner of Agecroft Partners, a global consulting and third party marketing [...]

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Could Bridgewater Be Marketing to Family Wealth?

December 19, 2011

Could Ray Dalio’s Westport-based Bridgewater Associates be going after family wealth with his new All Weather Portfolio III fund? That’s the question raised in a Connecticut Post article recently. It’s a result of Bridgewater listing a bargain buy-in price of $100,000 in a U.S. Securities and Exchange Commission filing this past week. Some industry insiders [...]

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Specialist Funds Prosper Through Economic Storms

December 12, 2011

Fundweb in the UK recently profiled Smith & Williamson, a firm that has so far weathered the beating that many other funds have suffered by focusing on two market niches where investor interest is still keen. Smith & Williamson has roughly £11.5 billion (US$ 17.9 billion) of funds under management at October 31, 2011. The [...]

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Why List with Hedge Fund Databases?

December 7, 2011

An earlier article on this site explained how you can use databases for marketing your hedge fund to investors who might be interested in your investment strategy. But capital introduction is a two-way street, so it’s just as important that you make it easy for investors to find you. There are two kinds of hedge [...]

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Goldman Seeding Hedge Fund Startups

December 5, 2011

Goldman Sachs Group Inc. is turning to the less risky business of providing capital for those who want to start their own hedge funds, reports the Wall Street Journal. Goldman has raised roughly $600 million from pension funds, wealthy families and large institutions to invest in 10 new hedge funds. Each hedge fund startup is [...]

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Choosing a Cap Intro Hedge Fund Database

November 30, 2011

As you go about starting a hedge fund, one of the first decisions you’ll need to make is how you intend to go about the process of capital introduction, and one of the first things you’ll realize is that there’s no such thing as enough resources to dedicate to it. Marketing a hedge fund to [...]

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Asian Hedge Funds Target the Ultra-Affluent

November 21, 2011

Asian hedge fund startups and smaller funds with less than $100 million in assets are turning to millionaires and family offices to grow their business. The move comes as large institutional investors continue to favor similarly large, established hedge funds, reports Bloomberg. Thus, the next best source for capital is these ultra-affluent private investors. “It [...]

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Hedge Fund Marketing Needs to Improve Says Insider

November 8, 2011

With more than 10,000 active hedge funds in the marketplace, all but the biggest funds have to do a lot more than achieve alpha to show up on potential clients’ radar. Investors are inundated with requests for meetings and receive hundreds of phone calls and emails a week. So how does a hedge fund break [...]

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Sustainable and Responsible Hedge Funds on the Rise

October 31, 2011

Assets in hedge funds and other funds devoted to environmental, social and responsible investing strategies jumped by 16 percent in 2010, according to survey results released by the Forum for Sustainable and Responsible Investment. Sustainable and Responsible Investing (SRI) is making significant inroads into the world of alternative investing. Some $80.9 billion was invested in [...]

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