From the category archives:

Hedge Fund Marketing Strategy

Choosing a Cap Intro Hedge Fund Database

November 30, 2011

As you go about starting a hedge fund, one of the first decisions you’ll need to make is how you intend to go about the process of capital introduction, and one of the first things you’ll realize is that there’s no such thing as enough resources to dedicate to it. Marketing a hedge fund to [...]

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Asian Hedge Funds Target the Ultra-Affluent

November 21, 2011

Asian hedge fund startups and smaller funds with less than $100 million in assets are turning to millionaires and family offices to grow their business. The move comes as large institutional investors continue to favor similarly large, established hedge funds, reports Bloomberg. Thus, the next best source for capital is these ultra-affluent private investors. “It [...]

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Hedge Fund Marketing Needs to Improve Says Insider

November 8, 2011

With more than 10,000 active hedge funds in the marketplace, all but the biggest funds have to do a lot more than achieve alpha to show up on potential clients’ radar. Investors are inundated with requests for meetings and receive hundreds of phone calls and emails a week. So how does a hedge fund break [...]

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Sustainable and Responsible Hedge Funds on the Rise

October 31, 2011

Assets in hedge funds and other funds devoted to environmental, social and responsible investing strategies jumped by 16 percent in 2010, according to survey results released by the Forum for Sustainable and Responsible Investment. Sustainable and Responsible Investing (SRI) is making significant inroads into the world of alternative investing. Some $80.9 billion was invested in [...]

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Massachusetts Goes the Direct Route with Hedge Funds

October 17, 2011

The state of Massachusetts has decided to make direct investments with 11 of the world’s biggest and best-known hedge fund managers, rather than going the fund-of-funds route. Trustees for the state’s $46 billion pension fund have voted to allocate $280 million in this new group of investments according to Reuters. The state’s treasurer says the [...]

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Why Hedge Funds of Funds Need to Step Up Their Marketing

September 26, 2011

Maybe it’s a sign of increased investor sophistication. Maybe it’s a sign that funds of funds are not doing a good enough job marketing their value proposition. Either way, the big institutional investors that are driving growth in hedge fund assets these days are shying away from funds of funds, and going the direct route instead. [...]

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Using Scarcity to Market Hedge Funds

September 12, 2011

Most hedge fund managers are eager to market their funds and grow assets overall. After all, many charge a management fee of 2 percent on total assets brought into the firm. That’s why large hedge funds like Paulson & Company, Millennium Management and Och-Ziff Capital Management Group were only too happy to cash in on [...]

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How Algorithms Shape Our World

August 29, 2011

We’ve written before on how high frequency trading and black box technology are changing the face of hedge fund technology. By some estimates, such algorithmic trading accounts for 70 percent of all trades taking place today. Now Kevin Slavin, co-founder of the game development company Area/Code, takes things a step further with an entertaining and [...]

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Funds of Funds Trying New Tactics to Lure Investors

August 15, 2011

For years, funds of funds attracted capital by offering investors access to top-tier hedge fund managers, while providing a layer of diversification by investing in a broad array of funds. They justified charging extra fees by claiming the diversification and their due diligence process would protect investors from major down drafts. Unfortunately, the financial crisis [...]

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Offshore Hedge Funds Finding Alternatives to UCITs

June 13, 2011

Hedge fund managers will continue to create clones of their offshore funds in EU-domiciled locations, but more managers are finding alternatives to the UCITs framework. That’s the conclusion of a recent survey released by RBC Dexia and KPMG. In addition to UCITs, Ireland offers a range of non-UCIT regulated funds that provide greater flexibility for [...]

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