From the category archives:

Hedge Fund Marketing Strategy

Hedge Funds Market to Endowments and Foundations Again

May 2, 2011

Endowment funds and foundations that may have dialed back their allocations to hedge funds during the financial crisis are showing increased interest again. Agecroft Partners, a hedge fund consulting and third party marketing firm, has seen a significant increase in the search activity for endowments and foundations over the past six months, and expects the [...]

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Hedge Fund Marketing Rules Upset Placement Agents

April 11, 2011

The world of hedge fund marketing has gotten a bit tougher, at least in California. And many third-party marketers are none too pleased about it. California’s Bill AB-1743 came into effect on January 1, 2011. It prevents any placement agent from soliciting funds from either CalPERs, the state’s giant public pension fund, or CalSTRS, the [...]

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