From the category archives:

Hedge Fund Marketing Strategy

Why Hedge Funds of Funds Need to Step Up Their Marketing

September 26, 2011

Maybe it’s a sign of increased investor sophistication. Maybe it’s a sign that funds of funds are not doing a good enough job┬ámarketing their value proposition. Either way, the big institutional investors that are driving growth in hedge fund assets these days are shying away from funds of funds, and going the direct route instead. [...]

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Using Scarcity to Market Hedge Funds

September 12, 2011

Most hedge fund managers are eager to market their funds and grow assets overall. After all, many charge a management fee of 2 percent on total assets brought into the firm. That’s why large hedge funds like Paulson & Company, Millennium Management and Och-Ziff Capital Management Group were only too happy to cash in on [...]

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How Algorithms Shape Our World

August 29, 2011

We’ve written before on how high frequency trading and black box technology are changing the face of hedge fund technology. By some estimates, such algorithmic trading accounts for 70 percent of all trades taking place today. Now Kevin Slavin, co-founder of the game development company Area/Code, takes things a step further with an entertaining and [...]

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Funds of Funds Trying New Tactics to Lure Investors

August 15, 2011

For years, funds of funds attracted capital by offering investors access to top-tier hedge fund managers, while providing a layer of diversification by investing in a broad array of funds. They justified charging extra fees by claiming the diversification and their due diligence process would protect investors from major down drafts. Unfortunately, the financial crisis [...]

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Offshore Hedge Funds Finding Alternatives to UCITs

June 13, 2011

Hedge fund managers will continue to create clones of their offshore funds in EU-domiciled locations, but more managers are finding alternatives to the UCITs framework. That’s the conclusion of a recent survey released by RBC Dexia and KPMG. In addition to UCITs, Ireland offers a range of non-UCIT regulated funds that provide greater flexibility for [...]

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Hedge Funds Market to Endowments and Foundations Again

May 2, 2011

Endowment funds and foundations that may have dialed back their allocations to hedge funds during the financial crisis are showing increased interest again. Agecroft Partners, a hedge fund consulting and third party marketing firm, has seen a significant increase in the search activity for endowments and foundations over the past six months, and expects the [...]

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Hedge Fund Marketing Rules Upset Placement Agents

April 11, 2011

The world of hedge fund marketing has gotten a bit tougher, at least in California. And many third-party marketers are none too pleased about it. California’s Bill AB-1743 came into effect on January 1, 2011. It prevents any placement agent from soliciting funds from either CalPERs, the state’s giant public pension fund, or CalSTRS, the [...]

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