Blog | Hedge Fund Marketing Association

4 Proven Ways for New/Emerging Hedge Funds to Boost Capital

Oct 22, 2018 | Basics, Hedge Fund Marketing Strategy

Growing a fund’s assets under management must necessarily be a key concern for new and emerging hedge funds, perhaps more so for the latter, in as much as the emerging fund has already harvested all the low hanging fruit. Offered below are four strategies for...

Overcoming the Marketing Challenges of Emerging Funds

Oct 8, 2018 | Basics, Hedge Fund Marketing Strategy

Frequently, hedge fund managers will opine that the essence of marketing comes down to three things…pedigree, process, and performance. A fair number of these hedge fund managers are marketing their fund almost exclusively to high net worth investors, and this is...

Is Your Hedge Fund Ignoring Half of Its Business?

Sep 24, 2018 | Basics, Starting a Hedge Fund

Founders of new hedge funds often start with their own money, the money of relatives, the money of friends or some combination of the three. The fledgling money manager’s immediate, if not only concern, is investing those funds to make gains for himself, his...

Here Are the Top Three Ways to Raise Hedge Fund Capital

Sep 11, 2018 | Basics

Hedge funds enjoyed another month of positive gains in August, with HFR reporting aggregate gains of 0.67 percent, resulting in year-to-date gains of 2 percent, well below the yield on a 2 year U.S. Treasury Note. Given such anemic returns, how can hedge funds meet...

Can Small Hedge Funds Compete for Assets?

Aug 29, 2018 | Basics

The majority of new and smaller fund managers, labor under the illusion that outstanding performance is all that is necessary to attract investors and raise assets. Sadly, this is more a hope than a strategy. Proactive funds must always be focused on opportunities to...

Why Hedge Funds Thrive with Weak Year-to-Date Gains

Aug 14, 2018 | Basics

With more than one-half of 2018 in the rear view mirror, the popularity of hedge funds continues to grow among investors. Hedge fund industry’s aggregate returns for July checked in at 0.61 percent, bringing year-to-date gains to 1.45 percent, according to results...

What Is Factor Investing and Can It Threaten Hedge Funds?

Jul 30, 2018 | Basics, Tools

Factor investing is a subset of computer driven quantitative investing and, technically speaking, has been around since the 1930’s when Benjamin Graham and David Dodd introduced the concept of value investing. Although value was only dubbed a...

Why Aren’t Hedge Funds Performing Better?

Jul 16, 2018 | Basics

For the past few years we have listened to many in the hedge fund industry bemoan the difficulties of achieving gains in a bull market. Others argued that the lack of volatility was a significant obstacle to traditional hedge fund strategies. While no official end to...

Hedge Funds Must Factor in the Trump Factor

Jul 2, 2018 | Basics

Just past the midpoint of 2018, hedge funds remain in positive territory. The HFRX Global Hedge Fund Index reports hedge funds up 0.29% at mid-June, a figure that will likely remain positive through the remaining days in June. While returns through the first one-half...

Can Your Hedge Fund’s Website Benefit from Video Content?

Jun 19, 2018 | Basics, Hedge Fund Marketing Strategy

Statistically speaking, the use of video content has the potential to increase website traffic by as much as 41 percent, this according to an Aberdeen Group study cited by the Content Marketing Institute (CMI). More to the point, the CMI article suggests that video...