Posts tagged as:

Third Party Marketing

Hedge Fund Marketing and Prime Brokers

December 20, 2010

Until recently, hedge funds that lacked the resources to hire their own marketing teams often relied on small, independent third-party hedge fund marketing companies to introduce them to big investors. But that’s changing rapidly, according to a recent article in Investment & Pensions Europe. In the last few years, large prime brokers are muscling into [...]

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Hedge Fund Marketing for Small Funds

November 9, 2010

Here is an interview with Alex Bentley, a partner at Coronado Investments, LLC, a third party marketer. He shares his thoughts on the importance of third party marketing and provides some hedge fund marketing insights for smaller firms. HFMA: It’s a tough time for raising funds, especially for new funds and smaller funds.  What steps [...]

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Changes in Third Party Marketing – Chip Perkins Interview

September 23, 2010

Recently we had the opportunity to speak with Chip Perkins, Founder of Perkins Fund Marketing, a third party marketing services firm. He provided some perspective on how third party marketers are adding value in an industry that has changed significantly in the past couple years. HFMA: Third party marketers have been described as independent sales [...]

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